08th May2017

It’s All About Communication

by admin

Hi everyone,

This week our talented team have put together a small edition for all of you to enjoy. Obvious Nomaele gives us an introduction to the LGBTIAQ+ community because, as we all know, information is power. Naledi Khumalo gives a brief lesson on the various models of communication covered in the Media Studies syllabus. Finally, Sandiswa Sondzaba reviews this year’s Met Gala.

We hope that you enjoy this penultimate edition for the semester.

Have a great week,

Sandiswa and the 2017 exPress imPress team

All About Communication

08th May2017

Report Card: 2017 Met Gala

by admin

Rei Kawakubo

This year’s Met Gala had one of the toughest dress codes for the attendees. Paying tribute to the avant-garde fashion designer, Rei Kawakubo, the Met Gala attendees had to bring their avant-garde/glamour A-game to the Oscars of fashion. Rihanna stole the show by wearing a Rei Kawakubo/Comme Des Garçons creation that defied definition. Considering that Kawakubo uses design to challenge conventional notions of beauty, Rihanna was arguably the best-dressed guest with a deconstructed Swan Lake number that was paired with a pair of red sandals that were laced all the way up her legs.

Rihanna

Co-host Pharrell William’s wife, Helen Lasichanh, wore a bright-red off-the-runway piece from the design house’s most recent show. The piece had no sleeves or armholes which demonstrated the designer’s avant-garde sensibility. Jaden Smith embraced the spirit of the dress codes whilst remaining loyal to Louis Vuitton by carrying a clutch of his recently shorn dreadlocks. Katy Perry, not to be outdone by Rihanna and company, wore a scarlet red costume by John Galliano for Maison Margiela that was elaborate. Priyanka Chopra wore a Ralph Lauren trenchcoat-dress that brought to mind Rihanna’s bright yellow train dress from the 2015 Met Gala. Met Gala favourite, Solange Knowles, did not disappoint with her Thom Browne shiny puffer jacket- that was complete with a train. Cara Delevingne, dressed by Chanel, painted her bald head with a feathered silver paint that was studded with crystals.

Katy PerryPriyanka Chopra

On the other hand, Kim Kardashian-West was resplendent in a white Vivienne Westwood gown. Her gown had remnants of the white gown that opened Comme Des Garçons show in March. The dress could be seen as part of a performance art project relating to fame, wealth, and femininity in the 21st century. Kardashian-West, in an Ellen DeGeneres interview, recently renounced materialism. The peasant stylings of the dress and lack of over-the-top jewellery was a fantastic accompaniment to her recent denunciation.

Kim Kardashian-West

When I first heard about this year’s theme for the Met Gala, I was really excited as it marks the beginning of Rei Kawakubo receiving the recognition she deserves. Kawakubo is a publicity-shy figure who never takes a bow at the finale of her Paris-set fashion shows. At the beginning of her career, Kawakubo’s work was dismissed as being post-atomic. Kawakubo has succeeded in radically challenging everyday ideas in a manner that has been commercially and creatively successful. Kawakubo’s work has evolved over the years. The brand has 230 storefronts and franchise outlets outside of Japan, 17 brands under the Comme Des Garçons brand, three flagship locations in New York, Paris and Tokyo, and an annual turnover of $250m. She has a loyal fanbase among customers and designers such as Karl Lagerfeld, Nicolas Ghesquière, Phoebe Philo, and Marc Jacobs . She has demonstrated her genius through starting the pop-up shop trend, and collaborating with famed architects (Future Systems) to collaborate on the New York flagship store in 1998. All of her creative and commercial decisions prove that Kawakubo is a visionary who deserves credit for greatly influencing the modern fashion industry.

 

08th May2017

Models of Communication

by admin

 

McQuail introduces us to four models of communication. These models of communication include a transmission mode, a ritual which is also known as an expressive model, communication as display and attention such as a publicity model, and finally encoding and decoding. The encoding and decoding model of media discourse includes a reception model where the mass communication would be influenced by and dependent on mass production, distribution and reproduction which are shared and distributed by other form of media.

A transmission model has a fixed quantity of information that is sent to the mass audience wherein the audience interprets the message according to the objectives of the sender or the source objective. This process represents a linear sequence with questions such as who says what and to whom and through what channel is it sent and what kind of effect does it have on the audience. Westley and MacLean show three important features which are selecting roles for the communicators and selecting them according to the audience interests and communication is not judgemental of subjective. A transmission model also uses propaganda as it sends messages as they are and force the audience to interpret it as the media have stated it.

A ritual or expressive model creates communication that will reach to diverse cultures through shared beliefs and values such as the mass audience participate, associate, fellowship and possess a common faith. An alternative model is there to show satisfaction of the sender or receiver as they depend on shared emotions and understandings which require the performance to take place in order for it to be realised. The ritual model can be found being practiced in public ceremonials, festivals, religion and art forms.

The communication as display and attention of a publicity model aims to grab and hold attention from the visual and aural forms of communication for the mass audience. Therefore, the media have the privilege or luck to get revenue from the audience and the audience attention is sold to the advertisers by media. Quality of attention matters less than the fact and true meaning of attention. Advertisers also use the publicity model of communication that will benefit them and their own purposes through persuading the audience to buy the goods and services provided advertised in various media channels.

An encoding and decoding of media discourse such as reception model .depends on adopting critical perspectives from the audience. For example, when the sender sends a message encoding the message they intend for the receiver to understand. On the other hand, there are many receivers with different backgrounds and culture that will receive and interprets the message differently according to their context or culture. Ultimately, the reception model allows the sender to send messages to different audiences and the audience is allowed to take in the message, analyse and interpret them in their own way. Furthermore, they are able to have their own understandings of the message and resist ideological influence through oppositional readings according to their own contexts and cultures.

Therefore, these four models are really crucial for communication…

 

Communication

08th May2017

LGBTIAQ+

by admin

One Community One Love

Being ignorant can leave you confused once you wake up and realise what is going on around you. Ignorance can make you resist change and you end up being aggressive. What makes me say these words is because I feel that a lot of people in the heterosexual community are being ignorant about the LBTIAQ+ community. This leads to gay bashing, so called ‘corrective rape’ and all of the discriminative actions that is against the members of the homosexual community.

The words gay and lesbian have both been misused and misinterpreted. Whenever a ‘straight’ person tries to identify a homosexual person, the words come up and I sometimes wonder if the person using the words understands what they mean, what kind of power is linked to them, and how the wrong use of the words can lead to a lot of bad consequences. Looking at the title of this article one would ask ‘ him’ or ‘herself’ what each letter stand for and why there is an addition sign at the end but what is important is what each letter means . My aim is not to try and explain what a Lesbian, Gay, Bisexual, Transgender, Intersexual, Asexual, Queer and other sexual orientations and gender are but to give you an overview of what one can expect when encountering a member who identifies as such. My hope is that once I have given you this overview you will go out and do your own research because my overview is not enough for one to depend on.

A Lesbian is a woman who is sexually attracted to women. Please note that not all Lesbian people dress, walk or talk like boys. There are different people who identify as Lesbian but do not embody a masculine persona in public.  A Gay person is a man who is sexually attracted to other men. Not all Gay people are loud and flamboyant. Not all Gay people speak, dress or walk like girls. There are different people who identify as Gay but do not embody a girly appearance. A Bisexual person is someone who is sexually attracted to both men and women. People who identify as Bisexual are not greedy; they are just attracted to both sexes. They do not demonstrate any stereotypes whatsoever and are just like any ‘straight’ person in appearance. A Transgender person is a person whose gender identity, expression or behaviour is different from those typically associated with their assigned sex at birth. I know this sounds confusing but do not panic, that is how it is. Transgender people can wear anyway they decide to and date any gender they desire. In appearance they can look confusing but as I said do not panic just act normal, they are also HUMAN! The following I am just going to try and explain what they mean because there is much that goes along with them and I would not want to say things which might mislead some people. An Intersexual person is a person who is born with a reproductive or sexual anatomy that does not fit with the typical female or male definitions. An Asexual person is a person who does not experience sexual attraction. A Queer person is a person who wishes to not categorise their sex, sexuality or gender.

I hope, after reading this article, some people develop a sense of understanding of the different people who live in our communities. I hope my words did not offend anyone or give a wrong notion of any group of members in the LGBTIAQ+ community. I was simply trying to explain to the ‘straight’ community and those that are ignorant about what is going on within their different communities. For more information I suggest that you should do your own research by looking up on the internet or approaching people of the community.

Remember, THIS IS SOUTH AFRICA!!!

 

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