23rd Oct2017

Little Known Ways of Working on Your Personal Branding

by admin

Image 3

So the smell of summer is officially in the air and the holiday vibes are so close we can almost taste them. Before you get too excited, remember that exams are just around the corner too! It’s funny how every year, at this time; I dedicate myself to being more diligent, hard-working, studious, and just all-round better…the next year. Perhaps I am alone in this―but I don’t think that I am. However, this year I have come up with an idea, better than ever before; so good that I would like to share it with all of you! Perhaps this time, the “New Me” resolutions will finally come true.

In the 21st century, the internet plays a huge role in not only our personal, but also our professional, lives. Our every move is being digitally recorded, and that is inevitable. We keep hearing that it’s not a matter of whether our future boss will look us up on Facebook; it’s a question of when. So if our professional career is dependent on this, then why aren’t we being more proactive about it? At the end of the day, our digital identity may be just as important as completing our degree. The options are either that we choose to sit back and allow other people to carelessly determine our digital identity for us or we take control of how we are perceived on the World Wide Web and promote our best qualities instead.

Following this thought process I have done a lot of research on creating your own personal brand. Because at the end of the day, the way you represent yourself on the Internet will influence how people perceive you as a professional. In addition to simply keeping face online, brainstorming and creating your own personal brand may also assist you in evaluating your current efforts to become the person whom you aspire to be one day.

According to my research, evaluating your core values is a good place to start. But this is much easier said than done. One thing that I found helpful, was simply googling “list of values” and ticking off the ones that applied to me. Such values may include loyalty, work ethic, achievement, balance etc.

Now you have reached the point at which things get more exciting because it’s time to start planning your actual internet persona. The best advice I came across, was to just keep things real. Don’t try and be someone you’re not because this will just come across as fake. Decide which platforms will best serve your personal brand and be consistent across the platforms. Such platforms may include: writing a weekly blog, starting a professional Instagram/Facebook/Snapchat account or even creating your own website with a brief description of yourself and maybe even a copy of your CV. Decide on what you would like people to see when they first google your name, and create exactly that! Also note that it may be beneficial to keep your personal accounts private and limit your followers to only personal contacts. But all in all, just be you―whilst still keeping it professional. Choose colour combinations that appeal to you, promote your personal beliefs and ideals and represent yourself the way you would like people to view you as a person.

Image 2

In a world where digitalisation is inevitable and we can access all information with just the click of a button, we should make sure that people aren’t misinformed about us as human beings. I encourage you to do something useful this year and actually live up to the “New Me” resolutions from the past five years.

Image 1

Leave a Reply

Your email address will not be published. Required fields are marked *

essay about community service buy a speech homework pages write paper georgia state essay application