Joan Madiba looks at the intensity of New Media.
Over the past years, the concept of media has been evolving by new technologies. Having said that then, the concept of new media may not necessarily mean that “it’s new” but rather new technologies are being fused with the so-called traditional media. New media then refers to the demand of content, anywhere anytime on digital devices which then allows participation and interactive feedback. For example, the Internet can influence users to be active participants and at the same time be interactive with other users despite geographical location. With the introduction of smart phones, people are now able to do a lot of things without leaving their homes. This includes online shopping and banking amongst other things. The new media technologies have allowed a certain range of things to be done by users without leaving their comfortable spaces.
Following the news of BlackBerry introducing its own application BlackBerry Messaging to other platforms like Android and iOS, this has proved how intense the development of new media has been and continues to be.With this development of the application being on different cell phone brands, BlackBerry will make an even greater profit and obviously attract many users. BBM the key operating application of the smart phone has raised a lot of eyebrows, with many critics arguing how this will improve the falling brand of BlackBerry. However, the CEO Thorsten Heins has noted on Tuesday after the announcement that this move will be crucial to the development of the brand. This is as an obvious attempt to remain relevant in the mobile phone game by attracting larger numbers of users both within and outside the Blackberry user group. The smart phone with its BlackBerry Internet Service has allowed users to constantly use this operating system without the need to spend a lot of money. Then again this move does not mean that it will work because judging from the way people have been complaining about the brand, a lot of people will most likely to shift and still utilize the BBM application on other phones and so forth.
New media and all its advances has allowed such a move to be possible. We have and continue to see how new media allows different media forms to come together to either create a greater amount of users or to innovate. Media consumption has, with the influence of new media proved to be growing every day. However, there are limitations of new media in that some people are unable to access these technologies based on numerous constraints. But then again, as significant these new technologies are, they also have negative constraints. All in all to the lucky individuals that have access to the luxuries that are new media technologies, seek balance and enjoy.